'SNL,' Jimmy Fallon, Kimmel Turning Late Night Laughs Into Digital Dollars - 1/13/12

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http://www.hollywoodreporter.com/news/sa...mel-280963

Quote:Late Night with Jimmy Fallon is further proof that music and comedy are an ideal digital platform coupling. Nuggets from the show are posted on Hulu and the Late Night site — bringing online viewers back to the show. With 4.7 million Twitter followers, Fallon, 37, is his own best megaphone. He mobilized his FalsPals to raise money for DonorsChoose.org, a schools charity, by promising that Stephen Colbert would come on Late Night and sing “Friday,” the widely ridiculed Rebecca Black song/video sensation, if they donated $26,000. They did, and Colbert sang, with a cameo from Taylor Hicks.